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Our High Fructose Society
I originally posted the text on this post in a now archived blog of mine with the title "McCola", on February 4, 2010; however, after the topic discussed in a recent post I felt this should be re-posted here. The pictures were added to the re-post. I was sitting with a European fisherman of sorts the other day having some raw fish Japanese style and in the near distance he motioned to a McDonalds across the way.  We began to talk about the effects of globalization and the influence that certain specific corporations had played in the process and development of the new world over the past decade in various sectors and economies.It was not long ago that controversy and uncertainty took to the streets in protest against companies like McDonalds, Microsoft and others suggesting corporate outreach and capitalism would only destroy and exploit poorer and developing nations such as India and others. (Now that your palate is moist, click below to taste some more of this fantastic post!) However, today it is clear to most that the world is very small; there are not MBA programs that do not make international business classes mandatory demonstrating the Harvard Case Study on how the "McDonald's Global Business Model" has had massive positive for multiple local economies.  But although McDonalds has a current worth at over $70 billion growing at a very solid rate (capital only slightly higher than its Burger King competition but both dwarf all other fast food franchises), and located in around 100 countries worldwide, one asks oneself what was the key to their to success and if they were the true champions or just peddlers of a greater product?Reflecting on the great capital successes McDonalds has been the true vanguard for you might be inclined to describe the standard story about the modernization or proliferation of the fast food industry in America if not the world.  Maybe you recall not seeing others with the drive through windows, cheap fast hamburgers or other food, or targeting children with toys, playgrounds and special fast meals. All brilliant strategies attributed solely to McDonalds pioneering and perfecting the products and services. However, all of these strategies which developed with time and matured with location (in certain parts of India for example they have lottery tickets instead of Hamburger) I believe went hand in hand with their one secret weapon to not only secure massive products but to contribute to an overweight and obese country was... THEIR CASH COW... COCA COLA!!!!!  In fact, it never mattered if McDonalds, Burger King, or any other future competition like Wendys, the chicken guys, pizza guys, Mex guys, sub guys, etc. etc., etc., ever made too much (IF ANY) money on their hamburgers, salads or whatever else they pushed through drive through windows.Think about it...at home watching a commercial on expensive prime-time television about a new hamburger that is being offered and the lure and kicker is PRICE... Offering that burger still for 50 cent or a buck... this gets many in the door or through the window... BUT it never paid nor does it still pay their rent, lighting, $8/ hour employee salary, commercials on TV, massive growth or shareholders. What does?  Since inception (and everyone else learned and quickly followed suit), McDonalds knew that people need a drink with their food (and fries too)...NO DISCOUNT on the COKE. NO DISCOUNT on PRICE and NO DISCOUNT on SUGAR (namely: FRUCTOSE, viz: HFCS55 or rather High Fructose Corn Syrup .........  Explaining the cash cow and seeing McDonalds success by way Coca Cola is easy. A soft drink goes for around two to four bucks. Estimates for the cups are around 10-15 cents each to McDonalds plus their relationships for the soda water they add the syrup too form Coca Cola.Who are the big winners? Coca-Cola and Pepsi are EACH worth over $120 billion. The top half dozen or so smaller pop-selling friends account for around another $100 billion in the business. IE, coke and pepsi included there is a current market cap of approximately $350 Billion in the top dozen  companies that distribute soft drinks.Now although Coca- Cola offers a variety of flavors they obviously do not offer their original combination of ingredients (cocaine - from the coca plant & caffeine - from the kola nut). However, ingredients changed but did corporate philosophy toward the public's health? Without question, soda/pop/juice/"energy drink" companies that have instituted vending machines in the halls of every school in America might are just as concerned about your health today as they were 100 years ago when they realized mixing cocaine and caffeine in a bottle with some sugar and fizzy water would not only taste good and keep you up but might make you want another some day in the future.  Actually today is worse. Why? HFCS55 has replaced a large quantity of regular sugar products in America specifically over the past 20+ years. (Including all the refined "bad" sugars found in: soda, snack bars, breads, cereal, anything chewy or in need of sweetness and longer shelf life like sauces, frozen, canned and packaged foods etc...) Without long explanation this sugar is the "bad" type because it's not natural, serves nutritional value, has large fructose to glucose ratio and its inability to be properly absorbed in your body. Eventually, this type of sugar creates problems in your body... whether it is simply digestive or turning into fat creating larger problems for your vital organs, and bodily systems ultimately causing disease and death. A single 12 oz. can of Coca Cola HAS 39 GRAMS CARBS -- PURE BAD FRUCTOSE DOMINATED SUGARS (i.e., there is nothing natural, or with fiber, whole, or slow absorbing about this sugar). If you SUPER-SIZED your pop at McDonalds, your 32oz. of (e.g., Cherry Coke) was a whopping 165+ GRAMS; add a Big Mac (40g+ carbs) & Lg. Fries (60+g carbs) and you are in GREAT SHAPE considering........if you are NOT DIABETIC and have no special diet the max recommended daily intake by the USG based on the standard 2000 daily caloric intake for these BAD refined sugars is FORTY (40g) or rather 8 percent. BTW: ZERO GRAMS of these sugars are necessary for survival. In the past 30 plus years that McDonalds has grown its mass presence around the country and beyond: American's daily consumption of sugar has more than doubled...Today American's consume more than 150 pounds a year. (FYI: 19th c forefathers ate aprox 7% of that and of course zero which was HFCS55).In the past few decades much pure sugar imports have been replaced by HFCS55 and the government has supported farmers in the industry with tens of billions of dollars in subsidies to aid in this.America is the dominant user of HFCS55 worldwide in so many of its food products and beverages.America has the third most diabetics out of any country in the world. There are only a few million more cases in both India and China. However, India and China each have a billion people... Ergo, as per percentage of its population America has the most diabetics, pre-diabetics, and worst projected outlook for future diabetes out of any country worldwide! 
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