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Those elements which make or break a restaurant.


By Sell More Meals (Visit website)



Here's a couple of links to some items that are well worth your reading time in the quest for success in the restaurant biz. They are the kind of times that give you some good thought food.

The first article is from the Restaurant News Resource:

Convenience still top order for younger diners

Over half of younger adults rank a restaurant's proximity to their workplace as very important/important when selecting where to dine (62% of 25-34s and 55% of 18-24s, versus 41% of all respondents). The ability to order online ahead of time is also essential to young, time-strapped consumers (31% of 25-34s and 24% of 18-24s, versus 19% overall). The younger demographics also rank extended hours (i.e. late-night) and speed of service highly in their restaurant selection processes.

That's something worth thinking about as you seek to market to your area. Those age groups are greatly attached to all things electronic.

This second post is from a blog on The New York Times and it's a wonderful read:

The Four Basic Elements of Dining (and Umami, too)

The first paragraph caught my attention right away as I couldn't agree more:

?If someone likes a restaurant, just enjoys being in that space, say no more, the game has been won.? That?s a chef talking, a highly acclaimed young New York City gastro-turk.


The four elements which Bush Buschel lists as key to any restaurant's success (or failure) are:

I was sitting at a table full of food and foodies, and the discussion was all about, well, you know. You are listening to it. I steered the conversation in this direction in an attempt ? as I prepare to open my own restaurant ? to prioritize the Four Basic Elements (in alphabetical order): ambience, food, price, service.


He goes on to note that there is one more element and that is Umami.

Umami is the fifth flavor in food, the untranslatable Japanese word that means ?delicious? or ?pungent? or ?essence? or ?gimme more.?


That fifth element I would propose is not so much and element as the sum of those four elements properly attuned with a the right dash of "human element."

Those four elements are so special because of the fingerprints (ie the human element) upon them which is the seasoning if you will. Once combined, you have Umami.

And that is what keeps us coming back for more. Well, that and a bit of convenience as well ;-)



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