Vito-Woman Website review

Initial discussion for this website could be found on forums.smallbusinesscomputing.com website and we decided to review their website.

E-Commerce website:
Firstly you don't feel this is an e-Commerce website, first instance you feel it is more of information based with regards supplement. It doesn't meet the basic navigation for shopping needs, there is no navigation on top for Storefront, ViewCart, Checkout, Order tracking, About us and contact us links.

Categories are located on right side of the page instead of left side, making it harder to shoppers, website doesn't mention about whether the site is secured and if they accept credit card payments or other payment types.

Images are thumbnail size, provide larger size images to view the product, product description
is sufficient, however no product reviews from other shoppers, it adds value to buyers to read how this products helped them.
Ratings: 2**

SEO:
Website is not listed in Google not even the first page, not sure if it submitted to engines. Doing web marketing purely PPC (Pay Per Click) is a bad idea, for long term you need to focus on Organic search results and this should drive traffic to your site and for a better ROI (Revenue On Investments).
It lacks Meta keywords, desc and other basic necessities of search engine.... You should try other marketing approaches such as submitting your products to Froogle comparison engines which is Free listings and appears on top results in Google, this has a greater ROI..
Ratings: 1 *

Domain Name:
The domain name vito-woman.com is targeting the women audience which is good, and it does speak for them and it is very impt for your search engines and shoppers to identify.
Ratings: 4****

Overall website ratings: 2 **

Visit www.Vito-Woman.com for Woman Nutritional Products