Maple Leaf Natural Selections

I am not normally someone who buys a ton of processed foods, especially deli meats. However, I have been buying the new Natural Selections deli meats from Maple Leaf. I love this new product because the ingredient list is actually what they say it is -- 9 ingredients or less that you can actually pronounce.

For instance, the ingredients for the roasted turkey are: turkey, water, sea salt, vinegar, potato starch, lemon juice concentrate, cane sugar, cultured celery extract and spices. That's it! This is compared to the other deli meats that have turkey, water, salt, sodium phosphate, dextrose, sodium erythorbate and sodium nitrate

Which would you choose? This is my choice:

Of course, this isn't something that I buy on a weekly basis but if I feel like having a deli meat sandwich I know that there is a product out there that I agree with. It's also a Canadian company so that also makes me feel better as well.

What makes me even happier though is that Maple Leaf is actually making an effort to change their products to satisfy the more health-conscious consumers by improving on the ingredients that they use. I give them an A for effort!