Do you buy market brands? These 5 signs will change the way you choose or save you money
Buying market brands: 5 signs that show whether you're really saving or just throwing money away.
Everyone wants to save money, especially at the supermarket. Among the shelves full of options, own brands, those that bear the name of the supermarket itself, attract attention because of their price. At first glance, it seems like an obvious choice: it's cheaper, so why not go with it? But are these savings real? Or are you taking home an inferior product that could cost you a lot later on?
The truth is that not every brand on the market is bad. Some are produced by the same industries that make famous brands. Others, however, sacrifice ingredients, quality and even safety to offer low prices. That's why, before putting it in the cart, it's essential to look out for some signs that can reveal whether you're getting a good deal or just fooling yourself with the label.
1. The list of ingredients hides more than it seems
Have you read the composition of the product you're buying? In many cases, private labels use preservatives, artificial flavorings or thickeners to imitate the taste of more expensive versions. If the list of ingredients is long, full of strange names or contains a lot of sugar, hydrogenated fat or sodium, beware. A good product doesn't need to hide anything.
2. The nutritional table may surprise you
Two products with the same appearance can have glaring nutritional differences. A yogurt may look the same as the famous brand, but have half the protein and twice the sugar. Sauces, cereals, cookies and bread are champions in this type of "prank". Compare the datas before deciding. A dollar less now could mean more health costs later.
3. The manufacturer can say anything (or nothing)
Did you know that many brands on the market reveal the manufacturer on the label? And that some are produced by exactly the same company as famous brands? A simple detail can change your perception of quality. If the name is unfamiliar, it's worth a quick search on your cell phone right there in the aisle. The manufacturer's reputation counts for a lot.
4. Taste and yield make a difference
Have you ever bought something cheap that just sat in the pantry because nobody liked it? Savings that go to waste are losses. Whenever possible, test smaller versions before switching your entire pantry to the supermarket brand. Observe the performance, texture and durability. Sometimes a cheaper product requires twice the amount for the same result - and then, where are the savings?
5. Honest reviews are just a click away
It's never been easier to find out the opinions of those who have already bought it. YouTube videos, forums, comparisons on social media: use them to your advantage. Consumers often show the product inside, do taste tests, compare labels. A good review can save you from falling into a trap - or introduce you to an excellent, cheaper alternative.
Private labels aren't villains, but they're not all the same either.
The key is information. Observing these 5 signs can transform your relationship with the supermarket, avoid regrets and, yes, guarantee savings that are really worthwhile. After all, paying less is only a good deal when the product delivers what it promises.
Mirella Mendonça
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