SunChips made me hard of hearing?.

Okay, not really. But after a deluge of complaints about the crackly rattling bags, Frito-Lay is changing the packaging on all but the original flavor SunChips. Good. Great, in fact!

The annoyingly loud biodegradable bags have been on the stands for 18 monthes now. And I do have to admit, I’ve purchased SunChips anyway. I griped every time I ate them, but I did purchase and eat them.

According to Frito-Lay, the bags are louder than traditional bags because the material used for them is made from plants and has a different molecular structure. I hate to be bellicose, but I’ve never heard a plant, ever, make that kind of noise. Yes, I know it’s molecular structure… but still. They could have used corn husks as packaging and it would have been quieter.

But. Even as I write this I realize, I have to stop complaining about it. I’m just glad that enough people did complain, and actually made Corporate America listen.