Waitrose Organic Wholemeal Bread Flour

A close colleague had something to say about my routine bread-making sessions. She reminded me how cheap bread is, at $2+ a wholemeal loaf, she could not comprehend the logic (and economics) of my labourious kneading and time waiting for proofing. Haha, not to mention the utilities bills!



Yeah, she right. So I decide to go "upmarket" with my ingredients - I went out to buy the best flour I can get from supermarket:

The commercial value of Organic Wholemeal Bread is much higher... so I suppose this more than justify my efforts! :-)

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Quick Organic Facts:
Merely using organic flour does not bring it to the organic league. Accordingly, bread is organic when 95 percent of its ingredients come from organic farming and has no added improvers or bulking agents. i.e. Bread Improver, sugar and flavouring are no-no.