Enhanced hydration: here are the drinks of the future that give you energy and well-being!
Hydration is critical to our daily well-being, and the beverage industry is evolving to meet this need in increasingly innovative ways. Today, we find advanced options such as protein waters and functional beverages, enriched with electrolytes and natural ingredients, designed to support optimal health. These new offerings are designed to meet the needs of modern consumers, who are increasingly concerned about their own well-being and the quality of the ingredients they choose.
1. Protein waters
Protein waters are drinks that combine the hydrating properties of mineral water with the addition of protein, usually in amounts ranging from 10 to 20 grams per serving. Common protein sources include whey, hydrolyzed collagen, and protein derived from legumes. Some variations of these drinks are fortified with vitamins (such as B6, B12, C and D) and minerals (such as calcium, zinc and magnesium) to provide additional nutritional benefits. These low-calorie drinks combine hydration with protein intake, supporting muscle recovery and providing energy without weighing you down (source: my-personaltrainer.it).
Who are the consumers of protein waters?
Ideal for athletes and those who want to maintain an active lifestyle, protein waters offer a light alternative* to traditional protein shakes.
*Some products may contain added sugars or unnecessary ingredients. For this reason, it is critical to read the label carefully and assess whether the composition is in line with your nutritional needs and health goals.
2. Ready-to-drink functional drinks
Ready-to-drink functional beverages are gaining popularity due to their convenience and added benefits. Enriched with vitamins, minerals, probiotics and other nutrients, these drinks are designed to support various aspects of health, such as immunity, digestion and energy. Their premixed formulation allows for immediate consumption, making them ideal for those who are always on the go (Source: jbt.com).
Who are the consumers of Ready-to-Drink Functional Beverages?
The main consumers of ready-to-drink functional beverages are health-conscious individuals who are looking for practical solutions to incorporate specific nutrients into their daily diet. This group includes people with active lifestyles, athletes, and those who wish to improve their overall well-being.
3. Watermelon drinks and electrolytes
Watermelon drinks fortified with electrolytes are emerging as a refreshing option for hydration. Watermelon, naturally rich in water and nutrients, combined with essential electrolytes, offers a tasty solution to replenish minerals lost during physical activity. These drinks are often free of added sugars and artificial ingredients, meeting the growing demand for natural and healthy products (Source: beverfood).
Who are the consumers of Watermelon beverages and electrolytes?
The main group of consumers of these beverages includes athletes and people who exercise regularly, as they need to quickly restore electrolyte levels and maintain optimal hydration. However, individuals living in hot climates or performing physically demanding work can also benefit from these drinks to prevent dehydration and maintain electrolyte balance.
4. Electrolyte drinks with natural ingredients
Electrolyte drinks with natural ingredients are formulated to replenish minerals lost through sweating while providing a healthier alternative to drinks containing artificial additives. These drinks use components such as coconut water, fresh fruit juices, sea salt, and natural sweeteners such as honey or maple syrup. Coconut water, for example, is naturally rich in potassium and other essential electrolytes, making it an excellent base for these drinks (source: amkstation).
Who are the consumers of Electrolyte drinks with natural ingredients?
Electrolyte drinks with natural ingredients are a healthy and functional choice for people who want to maintain adequate hydration and support their physical performance, using natural components and avoiding artificial additives.
You might also be interested in:
The most water-rich foods: a real hydration boost!Did you know that some foods can hydrate you as much as a glass of water? That's right, not only do they make you feel good, they also help keep your body well hydrated throughout the day. Incorporating these foods into your meals is a simple and tasty way to increase your fluid intake, especially when you don't always feel like drinking water all day long! :-)
Comments
Daniele
