The great fruit juice deception: we're hiding the truth from you!
Fruit juices are part of many consumers' daily lives, appreciated for their taste and apparent naturalness. But a recent revelation has raised doubts: what if these juices aren't what they claim to be? By taking a closer look at the composition of fruit juices sold in supermarkets, an Internet user discovered a surprising truth: a large majority of them contain between 40% and 75% apple juice, often without this being highlighted on the main label. This finding raises a number of questions about brand transparency and the true nature of the products we consume. Let's decipher this phenomenon together;).
Apple juice, a ubiquitous ingredient
Apple juice is one of the most common ingredients in the fruit juice industry. Inexpensive to produce, it is often used as a base for multivitamin juice blends or drinks with other, more exotic flavors, such as strawberry, mango or red fruit. This predominant presence of apple juice is often relayed on the back of the bottle, in the list of ingredients, but rarely highlighted on the main packaging. As a result, a red fruit juice may contain far more apple than strawberry or cherry, creating a misleading impression for the consumer.
Why do brands use so much apple juice?
The widespread use of apple juice in blends is no accident. Firstly, apples are an inexpensive fruit, available in large quantities all year round. Its mild, neutral taste also makes it easy to blend with other flavors without overpowering them. Secondly, the addition of apple juice enables manufacturers to reduce production costs while retaining attractive labelling. Finally, the absence of strict regulations obliging brands to indicate in large print the actual proportion of each fruit encourages this practice.
A lack of transparency that misleads consumers
Even if labels comply with current regulations, the way brands communicate about their fruit juices can be misleading. The use of images of exotic or rare fruits on the packaging gives the impression that the juice is composed mainly of these ingredients, whereas in reality, apple juice often makes up the majority. This marketing strategy affects consumer perception and confidence in natural products. To avoid unpleasant surprises, it is essential to adopt the reflex of reading the list of ingredients before buying.
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