Stranger Things comes to Babybel: the totally unexpected collaboration everyone is talking about

The hit series Stranger Things is set to make its big return with its fifth season—and this time, it isn’t arriving alone. The brand Babybel, known for its wax-wrapped mini cheeses, has announced a surprising collaboration by launching a special edition inspired by the world of the Hellfire Club, well known to fans of the show. News that’s already making waves!

For those who love thoughtful details, the Babybel Hellfire won’t disappoint. With its orange shell marked with flame patterns, this themed cheese is directly inspired by the show’s famous Hellfire Club, which several characters belong to. A playful way to immerse fans in the supernatural, mysterious vibe of Hawkins while adding a spicy twist to their favorite snack.

But that’s not all! The bold look isn’t just for show. The name "Hellfire" also mirrors the product’s intense, spicy flavor. It’s set to spark the curiosity of Stranger Things devotees and delight anyone who craves a little heat.

What makes this limited edition even more special is its 100% vegan recipe. Babybel has crafted a blend made with potato starch, coconut oil, red bell pepper, jalapeño, and cayenne pepper. The result? An irresistibly melty cheese that’s gently spicy, with not a trace of animal-derived ingredients. It’s a way for the brand to broaden its range while meeting the growing demand for environmentally friendly products.

This nod to a plant-based lifestyle is no accident. Some cast members, like Millie Bobby Brown, also champion plant-based eating. With this product, Babybel seems intent on aligning the brand’s values with those of its partners, while drawing in younger, more engaged audiences.

Why a "Hellfire" cheese? This collaboration aims to turn watch parties into true immersive experiences. Imagine sharing these original Babybels during a fifth-season marathon! A surefire way to make your reunion with Hawkins even more memorable.

• A vegan cheese to please everyone, without compromising on taste.
• Bold, fiery flavors for spice fans, perfectly in tune with the Hellfire Club theme.
• A striking design that transports you straight into the world of Stranger Things.

This campaign also showcases a savvy marketing strategy. By partnering with a standout series, Babybel refreshes its image and sparks interest among audiences who might never have thought to bring its products into their everyday routine.