Angel Hair Chocolate: what it is, where to find it and why it's going crazy on social media!

The Angel Hair Chocolate is a chocolate bar that combines aesthetics, taste and surprise in a never-before-seen format. Its name comes from the English term angel hair, meaning angel hair, because of the extraordinary texture of the filling: a heart of sweet, fluffy strands emerges from the shell. This stringy heart consists of pişmaniye, a Turkish cotton candy with a fibrous texture that melts gently in the mouth.

Enclosing this unusual texture is a rose-tinted white chocolate shell, which breaks down to reveal a light green interior with a pistachio flavor, enriched with natural aromatic notes of pomegranate, raspberry and vanilla. The contrast between the crispy shell and the light and airy filling creates a unique experience that stimulates taste, touch and sight.

Giving Angel Hair Chocolate its unique texture is pişmaniye, a traditional Turkish sweet from the city of Izmit, similar to cotton candy but with a denser, fibrous texture. Made from flour, sugar and butter, it is processed by hand until long strands melt in the mouth.

Its light flavor, ethereal texture and ability to melt in the mouth make it perfect for pastry innovations and for surprising even the most experienced palates.

Already popular in the Middle East, pişmaniye was until recently a curiosity for a few connoisseurs. Now, thanks to Angel Hair Chocolate, it has found new life in a fusion version with Belgian chocolate.

The Angel Hair Chocolate exploded on social media in late 2024, when Tucho began distributing it in Belgium and Dubai, thanks to its winning combination of photogenic aesthetics and surprising inner texture. Videos in which the bar is snapped in half-with the heart of strands spectacularly revealing-they immediately became viral content on Instagram, TikTok, and YouTube. Here are some reasons for its success:

• Multi-sensory experience: hits sight, taste and touch.
• Instagram-friendly aesthetics: perfect for engaging visual content.
• Taste innovation: combines exotic flavors and original textures.
• Surprise effect: the "stringy" heart intrigues and captivates.
• Emotional storytelling: unites different worlds, stimulates curiosity and sharing.

At the moment, Angel Hair Chocolate can mainly be found online, on the official website of Tucho, the Belgian brand that created it. It is also starting to pop up on some e-commerce sites specializing in artisanal sweets and gourmet chocolate. The price? A pack of 3 bars typically costs between 12 and 15 euros, but there are special versions that go as high as 20 euros. If you want to taste it before it arrives in stores, ordering online is the right move.