Summer 2025 drinking: the new fashions that are taking over bars

One of the most intriguing trends of the moment involves cocktails with unusual flavor profiles explored by top chefs and daring bartenders, where the salty and umami element takes center stage. Ingredients such as miso, seaweed, mushrooms, and anchovies enter drinks adding depth and a new dimension to classic drinks making them surprising.

These flavors, known to stimulate the taste buds in complex and persistent ways, transform classic cocktails into gourmet experiences to be sipped slowly.

New products for summer 2025 include mini-martinis: reduced versions (30-100 ml) of the most iconic cocktails, designed for elegant tasting without excess. A way to savor fine spirits and complex recipes with greater awareness. There is no shortage of creative reinterpretations of classics such as the Apple Martini or the Sidecar, enriched with fresh herbs, Mediterranean citrus and innovative techniques. The result? Familiar cocktails, but with a surprising contemporary twist.

Among the most alluring trends of summer 2025 are floral spritzes, refined cocktails that combine the effervescence of the classic Italian aperitivo with botanical infusions and notes of edible flowers such as lavender, hibiscus, rose, and elderflower. More than just drinks, they are sensory experiences that captivate the sight and smell even before the palate. Served with elegance in wide glasses, embellished with fresh petals or flavored ice, they are the perfect choice for those seeking lightness, style and a gourmet touch in their summer toast. In a landscape where mixology creativity and the search for natural ingredients take center stage, the floral spritz is the new icon to sip at sunset.

More and more people are embracing the sober-curious trend, cutting down on alcohol but without sacrificing the pleasure of drinking well. Bars and clubs are responding with increasingly sophisticated non-alcoholic drinks: creative mocktails, artisanal iced teas, fermented kombucha and cocktails with adaptogenic plants. Not simple juices, but complex sensory experiences designed for those seeking taste, wellness and innovation in the glass. According to Monin.us, this is one of the fastest growing segments in the beverage world.

Summer 2025 signs a turning point in the world of wine as well: dealcolated wines are gaining space on the tables and in the glasses of the most wellness-conscious Italians, without sacrificing the pleasure of taste. Thanks to increasingly refined winemaking techniques, these products are no longer simple "light" alternatives, but true sensory experiences, capable of elegantly accompanying aperitifs and summer dinners. Perfect for those who want moderation without sacrificing aroma or conviviality, dealcolati wines tell a new way of conscious drinking, fresh and in line with the gourmet trends of the season.

In summer 2025, beer also becomes inclusive, creative and light. The sour beers (sour, fruity and refreshing) are increasingly present in trendy venues, ideal for those seeking a bold taste without the boisterous alcohol of classic IPAs. Alongside these, gluten-free beers are growing, designed for those with intolerances but who don't want to give up the pleasure of a well-crafted blonde, and low-alcohol versions, often under 3 percent, perfect for accompanying aperitifs or al fresco lunches without weighing down. The result? A modern drink that combines pleasure and attention to everyone's needs.