Not an april's fool: KFC launches a fried chicken flavored toothpaste!
In an age when brand collaborations result in increasingly unusual products, KFC has decided to exceed all expectations. In fact, the famous fast food chain has launched, in collaboration with the Australian brand Hismile, a fried chicken-flavored toothpaste. A bold idea that is causing discussion: genius publicity stunt or real revolution in oral hygiene?
Fried chicken toothpaste really exists
It may sound like an april's fool, but it's all true (or not?!): KFC and Australian brand Hismile have indeed launched a fried chicken-flavored toothpaste. As reported by Food & Wine, the product was created to faithfully replicate the unmistakable mix of the 11 herbs and spices that make Colonel Sanders' iconic chicken. "We love pushing the boundaries," said Koban Jones, Hismile's marketing director, "and what better way to do that than to bring KFC's legendary flavor to an everyday product like toothpaste?"
What are the characteristics of fried chicken toothpaste?
Fluoride-free but packed with personality, KFC and Hismile's signature fried chicken toothpaste combines flavor and functionality. According to Hypebeast, the product offers "a total flavor invasion" without sacrificing oral health benefits. To complete the kit, a limited-edition electric toothbrush is also been launched, perfect for experiencing fast food-themed hygiene all the way.
How much does it cost and where is KFC chicken toothpaste?
Available only for a limitated period, KFC and Hismile's signature fried chicken-flavored toothpaste is on sale exclusively on Hismile's official website. A true collector's item for avid fans of the brand and curious extreme marketers. The price? About $72, but it also includes a limited-edition electric toothbrush customized with the famous KFC logo. A complete experience for those who want to bring the taste of fast food into their daily oral hygiene routine as well.
Brilliant marketing or absurdity?
The idea has split public opinion: there are those who find it ingenious and those who question whether it is really necessary to give fast food flavor to everything. But one thing is certain: KFC has hit the mark with a product that is viral, out of the box and perfectly in line with marketing with no more limits. Between irony and brilliance, the brand continues to make people talk about it-even while brushing their teeth.
SOURCES:
Food & Wine: KFC's Fried Chicken Toothpaste Is Real, and We Have Questions
Tasting Table: The Fast Food Chain Selling Chicken-Flavored Toothpaste And A Toothbrush For $72
Hypebeast: KFC Launches Fried Chicken-Flavored Toothpaste
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