Young's New Kingsmill Breaded Range and Chip Shop Mackerel

I was kindly sent some Young's new fish products to try: 

Yummy cod fillets coated in their new breaded range uses Kingsmill freshly baked loaves resulting in a lovely crunchy coating.  

And another new product in their 'Chip Shop' range, Mackerel, which I must say was very really nice too as you can see.

Below: Mackerel coated in a lovely crunchy beer batter.

Young?s Chip Shop Mackerel is now on shelf, thanks to the support of two major supermarkets. Tesco and Morrison?s.  Both supermarkets will be stocking the product across 650 stores nationwide.

The introduction of Young?s Chip Shop Mackerel was inspired by the Fish Fight programmes shown on Channel 4 in January. The programmes highlighted Hugh Fearnley-Whittingstall?s ?Mackerel Mission?, to encourage more people to try sustainable mackerel at Fish and Chip shops. The campaign continues and just 1 and a half months after the Fish Fight aired, this new product has been launched to give consumers provides a way for consumers to enjoy mackerel baps at home.
As Britain's best loved name in fish, Young's has used mackerel many times before and has been seeking ways to increase its profile for some time.  Now, inspired by the TV programme, Young's is giving mackerel even more exposure by adding it to Chip Shop: Britain's favourite battered fish brand.  

Young?s, have been supplying fish to the UK for over 200 years and both cod and haddock are available in the new Kingsmill coated range.

Below: Cod fillets with the new crunchy Kingsmill coating.

We did find the new coating to be really nice and crunchy.  The fish was nice and moist too, just as you would expect from Young's.

 There's nothing like a nice plate of good old fish and chips!

Nutritionist?s often recommend we consume at least two portions of fish a week to contribute to a healthy and well balanced diet. With the launch of the breaded variants to the Young?s range, being healthy has never been easier and there is sure to be something to suit every appetite.

All the fish in Young?s products is sourced with proper care for seafood sustainability and the marine environment as part of their flagship sustainability programme, Fish for Life.

You can find Young's on FaceBook or Twitter @youngsseafood

Thank you to Hazel and Young's for sending me these to try.